About Us

The makers of Minute Rice® have been making quality rice products for years, with preparation time that is a fraction of the time you need to prepare regular rice. It is the high quality, convenient option that is perfectly tailored to fit your busy lifestyle.

Introduced in 1949, the Minute Rice® brand has been a trusted and reliable staple item in Canadian homes for almost 70 years!

Minute Rice® Instant Rice is simply precooked, dried rice that speeds up preparation since the rice has already been cooked! No mystery here… it’s just rice!

The Minute Rice® classic, wholesome Premium Long Grain White rice is 100% natural; is ready in 5 minutes and tastes great. Whatever the occasion, we have a rice to meet your needs. Minute Rice® Instant Whole Grain Rice, Basmati and Jasmine are quick and easy options that help you serve up more variety with every meal.

We source our Instant white & whole grain rice from farmers in the United States.

Minute Rice® ready-to-serve rice cups are perfect for when you are on the go. They are great to have on hand as a snack and make a great complement to your lunch or side dish for dinner. Plus, they come in a variety of flavours sure to please any taste. Just heat for 1 minute in the microwave and your meal is ready!