About Us – Minute Rice

About Us

With Minute Rice®, you're 1/3 of the way there to your Weekday Win!


The makers of Minute Rice® have been making quality rice products for years, with preparation time that is a fraction of the time you need to prepare regular rice. It is the high quality, convenient option that is perfectly tailored to fit your busy lifestyle.

Introduced in 1949, the Minute Rice® brand has been a trusted and reliable staple item in Canadian homes for almost 70 years!

Minute Rice® Instant rice is simply precooked, dried rice that speeds up preparation since the rice has already been cooked! No mystery here… it’s just rice!

The Minute Rice® classic, wholesome Premium Long Grain White rice is 100% natural; is ready in 5 minutes and tastes great. Whatever the occasion, we have a rice to meet your needs. Minute Rice® Instant Whole Grain rice, Basmati and Jasmine are quick and easy options that help you serve up more variety with every meal.

We source our Instant white & whole grain rice from farmers in the United States.

Our Jasmine rice comes directly from Thailand and bears the Thai Hom Mali seal of authenticity and quality so you know it is of the utmost quality. Our Basmati rice is imported from India and Pakistan.

Minute Rice® ready-to-serve rice cups are perfect for when you are on the go. They are great to have on hand as a snack and make a great complement to your lunch or side dish for dinner. Plus, they come in a variety of flavours sure to please any taste. Just heat for 1 minute in the microwave and your meal is ready!

As a quick, quality meal solution, Minute Rice® has the products to help you achieve your Weekday Win.



Is your busy schedule putting weekday meal planning to the test?
Instead of reaching for the takeout menu, reach for Minute Rice.
Our 1+1+1 meal ideas, dinner time tips and tricks, and expert advice will have you celebrating a Weekday Win in no time.


Tangy Chicken and Rice Skillet


Sausage, Yellow Pepper and Fennel with Wild Rice


Stuffed Green Peppers with Brown Rice, Hot Sausage...By Carol Gomez


Chicken with Bacon in a White Wine SauceBy Carol Gomez


Thai Turkey and Brown Rice Lettuce WrapsBy Carol Gomez


Put a Holiday Twist on Favourite Minute Rice Recip...


Winter Wonderland Table Inspiration


Chicken Thighs with Creamy Mushroom RiceBy Brittany Stager

There's more...


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